Business Today features Prof. Tarun Khanna’s new book ‘Winning in Emerging Markets’

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Krishna Palepu. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.

The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit card systems, intellectual property adjudication, data research firms) that facilitate efficient business operations. While such ‘institutional voids’ present challenges, they also provide major opportunities – for multinationals and local contenders.