Retail

Organized retail has been growing exponentially over the last few years and the growth is only expected to accelerate in the coming years. The interaction between retail associate and the customer drives the sales. Hence, recruiting the right person for different profiles is of significant importance in the Retail industry. The challenge is aggravated by the fact that the industry is still in its nascent stage in India.

Aspiring Minds provides assessment solutions to identify a candidate with the right job-fit to succeed in the retail industry. We also manage end-to-end recruitment process including managing applicants, attracting the right segment and evaluating them for job fit. AMCAT-Retail is Aspiring Minds assessment suite for retail industry and provides the right tools to evaluate talent for the team associate and team lead level.

The Need

Trained manpower available for retail industry is not very large as organized retail as an industry is relatively new. Also, given the relatively lower salary level and the need for familiarity with local language, the talent needs to be attracted from local catchment area of the store.

The Retail industry has a unique challenge of not requiring its workforce to possess any particular education or skill to succeed at the job. While the addressable supply of candidates include over 100 million youth, finding candidates employable, matching aspirations and maintaining regional and social considerations remains a challenge.

AMCAT Retail calibrated to this supply, allows standardized evaluation of workforce ensuring selection of the ‘right’ talent while minimizing any adverse selection or rejection of candidates.

AMCAT-Retail has demonstrated exceptional predictive power in on-job success in multiple roles in retail sector. AMCAT-Retail has been successfully validated at some of the largest retail store chains across India.

AMCAT Retail

AMCAT Retail is a suite of aptitude, personality and management skills assessments. These adaptive and standardized assessment modules help us ensure reliable evaluation and strong differentiation between trainable and unemployable talent.

AMCAT Retail includes:

• Cognitive Skills
  • AMCAT Basic English
  • AMCAT Logical Ability
  • AMCAT Basic Numerical & Logical Ability
  • AMCAT Attention to Detail
• Domain Skills
  • Retail Management Situation Judgment Test
• Personality
  • AMPI

We recommend a combination of these plug-and-play modules depending on the job role and targeted supply. AMCAT-Retail has been used successfully to recruit floor associates, team leaders and department managers for multiple roles including Cashiers, UPC, General, Electronics, Grocery, Fruits and Vegetables, Cash Office, MIS etc.

Enabling 'Right' Hiring

There are multiple roles within a retail store, starting from General and Grocery, to cashier and cash office to the backend guy to make and interpret MIS generated on real-time basis. The capability to predict the right job-fit for a candidate can help check forced attrition besides contributing to the success of the store.

Retail associate's job success depends on the aptitude, personality type and ability to manage customers in retail environment (more applicable for team leaders / department managers). The level of competencies and skills required vary according to role. For retail associates who stand in aisle, it is their personality which matters more in defining job success, as they should be agreeable, willing to talk to customers and help them proactively.

On the other hand, for people whose role is to make and understand store's MIS, it is their cognitive skills that matter more than personality. Similarly, for a cashier, its mix of both as the person needs to be good at numbers as well as in customer interaction.

AMCAT-Retail® evaluates candidates across competencies required to succeed in the Retail industry –Aptitude, Personality and Management Skills.

Managed Hiring – New Store and Replacement

Aspiring Minds works closely with retail chains in fulfilling their hiring needs. The company has pan India operational presence and uses its pan India operations team to facilitate end to end management of the recruitment process.

For an upcoming/new store in a new city, we provide assistance from arranging recruitment location/infrastructure, managing applicants, scheduling them for assessments, coordinating interviews to assisting them in joining. The end to end process can help you recruit the right workforce for your organization. Not only does AMCAT Retail allow you to interview only job ready candidates helping save precious time, it also allows you to assign the right roles to people.

For replacement hiring which is an ongoing process, AMCAT Retail is available online and can be delivered at the store itself. With real-time results available over MIS and SMS, you can conduct a smooth and standardized recruitment process.

Case Studies

Aspiring Minds Research Cell’s studies show that for a floor associate, AMCAT Basic English and AMCAT Basic Numerical & Logical Ability predict job success for MIS executive, whereas AMPI predicts job success more strongly for the person who stands on the aisle with a customer focus.

Job success of team leader and department manager correlates strongly with Retail Management Test, which is a situation judgment test. Using the right benchmark on AMCAT modules, case studies demonstrated reduction in low performers by up to 83%!